“Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed.
Service
Customer Research & Experience Design
Platforms
iOS, Android
Industry
Finance
The Challenge
As Canada’s largest lab provider, each year LifeLabs perform over 112 million laboratory tests to help diagnose, treat, monitor and prevent diseases for millions of Canadians.
LifeLabs needed to create a brand new experience for their primary health care portal which is accessed by 3 million people across Canada to help monitor their health.
With market pressures from competition and health care startups, it was important that LifeLabs myresults™ portal provided its customers an extraordinary experience.
Our Approach
Collaborative Platform Development
Close collaboration with LifeLabs for the development of a complex platform led to a modular launch plan to ensure a successful product introduction.
Redesign and New Features
The Idea Theorem™ team contributed by redesigning and adding new features, including buttons, option sliders, e-commerce carts, and pdf viewers, enhancing the platform’s functionality.
Usability Validation through Testing
Usability testing was a pivotal step, validating the designs with existing LifeLabs users. Given the healthcare nature of the app, accessibility and user-friendliness were paramount, catering to clients with varying ailments or disabilities.
Accessible Healthcare App
Ensuring the app’s intuitiveness and usability for all clients, irrespective of health conditions, was a primary focus. The collaborative efforts resulted in an accessible healthcare platform.
The Outcome
Enhancing LifeLabs Position
The myresultsTM portal transformed LifeLabs, positioning them ahead of competitors with innovative features like virtual healthcare, online appointment booking, health risk assessments, and accessible lab results.
Custom Solutions and Accessibility
Idea Theorem™ delivered custom code, components, and usability reports, aligning with AODA compliance laws, making the portal accessible and user-friendly.
Positive Beta Feedback
The newly designed portal garnered praise from beta customers for its unique experience and the introduction of new features. It resulted in an expanded customer base, driven by a seamless user experience
