Customer Research & Experience Design
The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles.
Idea Theorem™ was tasked with reimagining the user experience of their complex portal product, which had multiple personas and several workflows involved. The objective was to create a personalized user experience for each individual persona.
Relevant Case Studies
How we help Fortune 500 companies launch their digital products?
A Legacy Reinvented
Green P Parking, the Toronto Parking Authority