“Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed.
Service
Customer Research & Experience Design
Platforms
iOS, Android
Industry
Finance
The Challenge
The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles.
Idea Theorem™ was tasked with reimagining the user experience of their complex portal product, which had multiple personas and several workflows involved. The objective was to create a personalized user experience for each individual persona.
Our Approach
Understanding User Needs
We initiated our project by delving deep into the needs and preferences of various user personas. This comprehensive understanding allowed us to cater to their specific requirements, ensuring a user-centric approach.
Tailored Dashboards for Efficiency
Our focus shifted towards creating tailored dashboards for each user category, providing them with a personalized space to concentrate on their critical tasks. These customized dashboards quickly became the central hub for persona-specific information and actions, streamlining their workflow.
Efficient Actions for Time Savings
We introduced efficient actions within the dashboard, enabling users to swiftly perform tasks such as “Approve” or “Reject.” This feature significantly reduced user effort and saved valuable time, contributing to increased productivity.
Design System Integration for Consistency
To maintain visual consistency and a seamless user experience, we seamlessly integrated IBM’s Carbon Design System. This integration extended across the project pages, ensuring a cohesive and visually appealing interface.
The Outcome
Enhancing Co-Marketing Portal
Our objective was to enhance the Co-Marketing Portal to provide comprehensive support to Business Partners in managing their marketing resources and driving revenue.
Personalized User Experience
We worked on tailoring the user experience by developing personalized dashboards that cater to the unique needs of various job roles and personas. This approach ensures that each user has an interface designed to streamline their tasks effectively.
Streamlined User-Friendly Design
To further improve usability, we revamped the design and streamlined the functionality of the internal portal windows. This ensures a user-friendly experience, irrespective of the user’s role or the task they need to accomplish.
