Customer Research & Experience Design
The City of Toronto wanted to redesign their new User Interface (UI) for their popular Toronto Green Parking Application to enhance their User Experience (UX) and improve the overall Customer Experience of the app.
The app audit and improvement overhaul we implemented was aligned with an executive decision to enhance the usability, and a goal to outdo the competitors and add new features to the app.
In addition, we focused on the look and feel of the app which needed to match the brand image better to convey a customer-centric message and ensure a pleasant user experience (UX).
Relevant Case Studies
#1 App for Contractors in North America
UI Design Improves MS Patient Healthcare
Moving Rent Payment Technology Forward