We were very satisfied with our engagement with Idea Theorem™. They were professional, flexible and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements.
Service
Customer Research & Experience Design
Platforms
iOS, Android
Industry
Finance
The Challenge
Domuso is driving digital transformation for the $500 billion apartment rental industry with an advanced platform to manage payments and communication throughout the entire resident lifecycle. Domuso captures 100% of a property’s receivables electronically while giving residents the flexibility to access multiple payment methods from any mobile device.
The challenge was to create an experience that works for residents as well as property managers to send and receive monthly rent, with several payment options.
Our Approach
User-Centered Approach
Idea Theorem™ started by placing a strong emphasis on understanding users. This began with the creation of personas and mapping out the customer journey.
Identifying User Needs
Through thorough user research, we pinpointed pain points and identified additional features that would greatly benefit users beyond Domuso’s core offering, which primarily focuses on rent payments.
Expanding Product Offerings
One of these valuable features included a service request option for renters, transforming Domuso into a versatile platform that goes beyond rent payments.
Enhancing User Experience
By catering to a broader spectrum of user needs, Idea Theorem™ contributed to Domuso’s growth and its commitment to providing a comprehensive, user-centric solution for both renters and property managers.
The Outcome
User-Friendly Payment Process
The Beta release of the app received key feedback, highlighting its ease of use for payments. Despite offering several payment options, the Domuso app was commended for its clear and transparent fee structure associated with different payment methods.
Enhanced Renter Experience
New features, with a special mention of the Service Request feature, significantly improved the lives of renters. This feature allowed renters to conveniently submit requests via their mobile phones, ensuring ease and efficiency. Additionally, they had the flexibility to check the status of their requests on the go, enhancing their overall renting experience.
Beta Release Impact
The Beta release of the app left a lasting impact, streamlining payment processes and introducing valuable features. It not only simplified payments but also made renter’s lives more convenient, demonstrating the app’s commitment to enhancing user experience and providing transparency in financial transactions.
