We were very satisfied with our engagement with Idea Theorem™. They were professional, flexible and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements.
Service
Customer Research & Experience Design
Platforms
iOS, Android
Industry
Finance
The Challenge
As a growing business Joist needed a design partner to help them launch new features for their contractors.
The challenge was to help contractors win more jobs, by implementing features that help promote their business.
Our Approach
Customer-Centric Insights
Collaborating with Joist, Idea Theorem™ delved into user journeys and personas, revealing opportunities for user-centric features.
Maximizing Contractor Value
User testing with contractors pinpointed valuable features, enhancing their ability to secure more jobs and succeed in their endeavors.
Initiating Product Design
Based on the identified features, the product design phase was initiated, aiming to translate insights into practical, user-friendly, and valuable new features.
Enhancing User Experience
The design of new features prioritizes user experience and value, ensuring Joist users have the tools they need to excel in their profession.
The Outcome
Enhancing Professional Image
New features elevate contractors’ professionalism, improving their chances of winning jobs and building trust with homeowners.
Showcasing Work Effectively
These additions allow contractors to effectively showcase their work, bolstering their credibility and attractiveness to potential clients.
Beyond Invoicing and Estimation
For contractors, the app transcends its role as a mere invoicing and estimation tool, enabling them to find more customers and boost their revenue significantly.
