About Us

We’re a digital UI/UX and Development company that is transforming and scaling businesses successfully through our services.

125+

Products Launched

10 Million+

Happy Users

4.85

Customer Satisfaction

Our guiding principles are what make us different

Accelerated Agile Approach

We will follow an agile approach to quickly, constantly iterate and deliver increasing value.

Collaborative Approach

Our approach focuses on collaboration with client and other stakeholders to make informed decisions.

Product of Partnership

We will co-create and deliver together as partners — we are invested in your success. When you win, we win.

Build to Delight Users

We leverage user-centered and human-centered frameworks to deliver maximum impact for your users.

We deliver meaningful and lasting results

Our Work

What our clients say about us

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Director of Human Resources

Rebecca Keenan

Idea Theorem’s team understood our business needs, delivering an excellent solution with thorough UX research and design. Their impressive work led us to start another project with them after our successful website build.

Senior Marketing Manager

Andrew Fuss

Idea Theorem™ delivered a top-notch UI/UX design for our SAAS platform, surpassing our quality standards. Their professionalism and timely delivery make them our go-to choice for future projects.

VP of Technology

Anjum Iqbal

Idea Theorem™ delivered valuable customer research for our Green P App, providing insightful recommendations. They collaboratively guided our optimal launch strategy and identified areas for future improvements.

Director, Customer Experience & Marketing

Sasha Rana

We appreciate Idea Theorem’s hard work and cooperation on this project, despite the tight timelines and limited requirements. The designs they provided will serve as a valuable guide for our future product vision.

AVP, Analytics

Dorothy Combers

Idea Theorem efficiently collaborated with PSSP-CAMH, mapping our digital platform’s UI/UX issues. They conducted stakeholder sessions, provided comprehensive recommendations, and met deliverables collaboratively. Their professionalism and dedication satisfied us.

Manager, Technology-Enablement

Sherry Yanfei Ma

Idea Theorem™ provided expert technical support in the development of a simple user experience that makes science accessible and empowers our audience to make fast and easy decisions on sustainability. The team was responsive and connected through the process.

Strategic Partnership Lead

Alana Prashad

The Idea Theorem™ staff were amazing to work with! They spent the time to understand the scope of the work, project timelines and opportunities. From the start, their work was high-quality, professional, focused on the detail and efficient. The team demonstrated great agility and worked well with the College of Nurses of Ontario Strategy Team

Strategy Consultant

Audrey Tong RN, MBA

We had the pleasure of working with Idea Theorem™ on a website project. They were easy to work with, flexible and responsive to our business requirements. They delivered quality work with a fast turnaround that enabled us to get to market quickly.

VP of Product & Marketing

Vanessa Lycos

Idea Theorem™ delivered a website audit for us that helped to uncover and provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem.

Digital Communications Specialist

Anthony Petrielli

We were very satisfied with our engagement with Idea Theorem™. They were professional, flexible and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements.

Head of Product

Mark Rosen

Idea Theorem™ executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.

General Manager

Greg Leupin

Idea Theorem™ was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.

Senior Technical Product Manager

Christy Ubellacker

Idea Theorem™ was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out to Idea Theorem again for future UI/UX initiatives.

Director of Products

Brad Baynes

Idea Theorem™ evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

Director of Marketing

Sarah Carter

Rebecca Keenan

Director of Human Resources

Andrew Fuss

Senior Marketing Manager

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.

Sherry Yanfei Ma

Manager, Technology-Enablement

Dorothy Combers

AVP, Analytics

Thank you for all your work on this project. I know the timelines were short and requirements limited so we appreciate your co-operation and respect within our limited framework. We will take the designs and use them to guide our future vision of the product.

Anjum Iqbal

VP of Technology

Idea Theorem™ delivered a top-notch UI/UX design for our SAAS platform, surpassing our quality standards. Their professionalism and timely delivery make them our go-to choice for future projects.

Sasha Rana

Director, Customer Experience &

Marketing

Alana Prashad

Strategic Partnership Lead

Audrey Tong RN, MBA

Strategy Consultant

Vanessa Lycos

VP of Product & Marketing

Anthony Petrielli

Digital Communications Specialist

Mark Rosen

Head of Product

Greg Leupin

General Manager

Christy Ubellacker

Senior Technical Product Manager

Brad Baynes

Director of Products

Sarah Carter

Director of Marketing

We are innovative

Our team has a solution mindset and we are always open to new possibilites to create great user experience. We adapt to new technologies such as Voice, AR, VR, AI and Blockchain to amplify your product’s success in modern technology.

We are user focused

We’re successful because we are committed to deliver. We always have your users in mind to create products that solves their frustrations and problems. We are committed to exceed expectations.

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About Us

We deliver meaningful and lasting results

What our clients say about us

Our Partners

Let’s have a chat!