We are made up of strategy, design & development experts.
Here at Idea Theorem™, we’ve put together a team of exceptional individuals with extraordinary talent and passion to create digital experiences. We believe that collaboration is essential in design, and we work in teams to provide simple and usable experiences for web and mobile. Our team takes risks and enjoys exploring new innovative ideas.
We prioritize user needs.
Our success stems from our unwavering dedication to meeting your needs. With a keen eye on your users, we craft products designed to alleviate their frustrations and address their challenges head-on. Our commitment to exceeding expectations drives us to continuously refine our approach, ensuring that every solution we deliver is finely tuned to enhance user satisfaction and drive long-term engagement.
We foster innovation.
Innovation is at the core of our ethos at Idea Theorem™. From leveraging the latest advancements in Voice, AR, VR, AI, and Blockchain to pioneering novel approaches, we’re constantly exploring new horizons to elevate your product’s success in the ever-evolving digital landscape. With an insatiable curiosity and a passion for cutting-edge solutions, we stand poised to transform your vision into reality.
We are driven by results.
At Idea Theorem™, our ultimate goal is to drive tangible outcomes for our clients. We meticulously analyze data, gather insights, and refine our strategies to ensure that every project we undertake yields measurable results. By staying laser-focused on outcomes, we empower our clients to achieve their business objectives and surpass their competitors.
Awards and Recognition
Best Workplaces™ Awards
Idea Theorem™ is the recipient of two Best Workplaces™ awards:
Best Workplaces for Inclusion
Eligibility: at least 90% of employees agree there is fair treatment regardless of personal characteristics.
Best Workplaces for Mental Wellness
Eligibility: certified in the past year and at least 75% of employees agree the workplace is psychologically and emotionally healthy.
Great Place To Work™ Awards
Great Place To Work™ awards recognize employers who create an outstanding employee experience and an amazing workplace culture. Certification is a two-step process that includes surveying employees and questionnaires/interviews about work culture.
Clutch Awards
Clutch awards the highest-performing B2B companies by industry and location. To be eligible for recognition, companies must demonstrate an exceptional ability to deliver high-quality work to their clients.
Our Partners
What our clients say about us
We take a customer-centric approach to all of our projects. See what our clients have to say.
Rebecca Keenan
Director of Human Resources
Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.
Rebecca Keenan
Director of Human Resources
Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.
Rebecca Keenan
Director of Human Resources
Rebecca Keenan
Director of Human Resources
Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.
Andrew Fuss
Senior Marketing Manager
The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.
Andrew Fuss
Senior Marketing Manager
The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.
Andrew Fuss
Senior Marketing Manager
The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.
Anjum Iqbal
VP of Technology
Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.
Anjum Iqbal
VP of Technology
Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.
Anjum Iqbal
VP of Technology
Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.
Sasha Rana
Director Customer Experience and Marketing
The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.
Sasha Rana
Director Customer Experience and Marketing
The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.
Sasha Rana
Director Customer Experience and Marketing
The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.
Dorothy Combers
AVP Analytics
We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.
Dorothy Combers
AVP Analytics
We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.
Dorothy Combers
AVP Analytics
We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.
Alana Prashad
Strategic Parternship Lead
Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.
Alana Prashad
Strategic Parternship Lead
Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.
Alana Prashad
Strategic Parternship Lead
Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.
Sherry Yanfei Ma
Manager, Technology Enablement
Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.
Sherry Yanfei Ma
Manager, Technology Enablement
Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.
Sherry Yanfei Ma
Manager, Technology Enablement
Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.
Audrey Tong RN
Strategy Consultant
The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.
Audrey Tong RN
Strategy Consultant
The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.
Audrey Tong RN
Strategy Consultant
The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.
Vanessa Lycos
VP of Product and Marketing
We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.
Vanessa Lycos
VP of Product and Marketing
We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.
Vanessa Lycos
VP of Product and Marketing
We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.
Anthony Petrielli
Digital Communications Specialist
Idea Theorem™ delivered a website audit for us that helped to uncover and provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem.
Anthony Petrielli
Digital Communications Specialist
Idea Theorem™ delivered a website audit for us that helped to uncover and provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem.
Anthony Petrielli
Digital Communications Specialist
Idea Theorem™ delivered a website audit for us that helped to uncover and provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem.
Mark Rosen
Head of Product
We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient
Mark Rosen
Head of Product
We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient
Mark Rosen
Head of Product
We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient
Greg Leupin
General Manager
Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.
Greg Leupin
General Manager
Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative, meticulously analyzing every aspect of the user experience. Their regular updates ensured we understood the information gathered in the audit, allowing us to make informed decisions throughout the process.
Greg Leupin
General Manager
Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.
Christy Ubellacker
Senior Technical Product Manager
Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.
Christy Ubellacker
Senior Technical Product Manager
Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.
Christy Ubellacker
Senior Technical Product Manager
Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.
Sarah Carter
Director of Marketing
Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.
Sarah Carter
Director of Marketing
Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.
Sarah Carter
Director of Marketing
Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.
Brad Baynes
Director of Products
Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.
Brad Baynes
Director of Products
Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.
Brad Baynes
Director of Products
Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.
Why Choose Idea Theorem?
Accelerated Agile Approach
We will follow an agile approach to quickly, constantly iterate and deliver increasing value.
Collaborative Approach
Our approach focuses on collaboration with client and other stakeholders to make informed decisions.
Product of Partnership
We will co-create and deliver together as partners. We are invested in your success. When you win, we win.
Build to Delight Users
We leverage user-centered and human-centered frameworks to deliver maximum impact for your users.
