Shaping the Digital Future

Shaping the

Digital Future

We have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences.

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Shaping the
Digital Future
Shaping the
Digital Future

We have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences.

We have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences.

Capabilities

We’re a UI/UX and Development company that is transforming and scaling businesses successfully through our services

Our Work

We take pride in our work, and it shows. See our featured digital experience project selection to see what we can do together.

Our Impact

We’re a dynamic team of creative minds and tech experts, crafting exceptional digital experiences. Partnering closely with clients, we shape success stories through tailored solutions, empowering transformations for a brighter digital tomorrow.

125+

Products Launched

10 Million+

Happy Users

4.85

Client Satisfaction

Our Partners

Focus Areas

Idea Theorem™ has extensive experience working with partners in these seven industries.

Financial & Insurance Services

Empowering financial firms in dynamic digital transformation. From banking to wealth management and payments, we navigate tech shifts, exceed expectations, and ensure compliance.

Healthcare & Life Sciences

Revolutionizing patient, provider, and payor engagement. Ensuring regulatory compliance, risk management. Shaping future hospitals, pioneering digital clinical trials. Expertise driving positive healthcare change.

Public Sector

Elevate citizen interaction, streamline services, optimize investment returns, prioritize safety, safeguard information.

Software & New Ventures

Foster cross-functional teams, ensure stability from MVP to full pod. Accelerate deployment with methodologies. Transition to customer-centric approach.

Education

Craft exceptional learning experiences through technology and content. Promote inclusive education with accessibility services.

Energy & Resources

Optimize energy supply chains, asset integrity, retail experiences. Innovate well construction through automation for a sustainable future.

Entertainment & Telecom

Craft captivating experiences for employees, customers. Safeguard data, brand, reputation. Foster interconnected ecosystems for agility.

AI Disruptions

We take pride in our work, and it shows. See our featured digital experience project selection to see what we can do together.

Idea Theorem™

Key Impact Areas

Improved Efficiency & Productivity

AI can automate repetitive and time-consuming tasks, enabling employees to focus on more strategic and value-added activities.

Enhanced Customer Experience

AI-powered tools, such as chatbots and virtual assistants, can provide personalized and instant support to customers, addressing their queries and concerns 24/7.

Data-driven Decision-Making

AI analyzes vast data at unmatched speed and scale. Advanced analytics and machine learning offer insights into trends, customer behavior, and performance.

Innovation & New Revenue Streams

AI opens up possibilities for creating innovative products and services

Client Testimonials

Testimonials

We take a customer-centric approach to all of our projects. See what our clients have to say.

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Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Idea Theorem™ Client Headshot
Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

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Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

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Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

microsoftteams-image-55

Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

microsoftteams-image-55

Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

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Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

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Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

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Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

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Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

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Alana Prashad

Strategic Parternship Lead

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Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

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Alana Prashad

Strategic Parternship Lead

logo-rgb-transparent

Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

fp-innovation-people-img

Alana Prashad

Strategic Parternship Lead

logo-rgb-transparent

Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

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Sherry Yanfei Ma

Manager, Technology Enablement

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Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

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Sherry Yanfei Ma

Manager, Technology Enablement

camh_logo_purple

Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

aviva_testimonial_profile-png

Sherry Yanfei Ma

Manager, Technology Enablement

camh_logo_purple

Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

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Audrey Tong RN

Strategy Consultant

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The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

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Audrey Tong RN

Strategy Consultant

camh_logo_purple

The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

aviva_testimonial_profile-png

Audrey Tong RN

Strategy Consultant

camh_logo_purple

The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

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Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

aviva_testimonial_profile-png

Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

aviva_testimonial_profile-png

Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

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Anthony Petrielli

Digital Communications Specialist

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Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

aviva_testimonial_profile-png

Anthony Petrielli

Digital Communications Specialist

richmond-hill-png

Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

aviva_testimonial_profile-png

Anthony Petrielli

Digital Communications Specialist

richmond-hill-png

Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

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Mark Rosen​

Head of Product​

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We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

aviva_testimonial_profile-png

Mark Rosen​

Head of Product​

richmond-hill-png

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

aviva_testimonial_profile-png

Mark Rosen​

Head of Product​

richmond-hill-png

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

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Greg Leupin​

General Manager​

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Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.​​

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Greg Leupin​

General Manager​

richmond-hill-png

Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative, meticulously analyzing every aspect of the user experience. Their regular updates ensured we understood the information gathered in the audit, allowing us to make informed decisions throughout the process.

aviva_testimonial_profile-png

Greg Leupin​

General Manager​

richmond-hill-png

Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.​​

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Christy Ubellacker

Senior Technical Product Manager

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Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

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Christy Ubellacker

Senior Technical Product Manager

richmond-hill-png

Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

aviva_testimonial_profile-png

Christy Ubellacker

Senior Technical Product Manager

richmond-hill-png

Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

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Sarah Carter

Director of Marketing

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Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

aviva_testimonial_profile-png

Sarah Carter

Director of Marketing

richmond-hill-png

Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

aviva_testimonial_profile-png

Sarah Carter

Director of Marketing

richmond-hill-png

Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

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Brad Baynes

Director of Products​

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Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

aviva_testimonial_profile-png

Brad Baynes

Director of Products​

richmond-hill-png

Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

aviva_testimonial_profile-png

Brad Baynes

Director of Products​

richmond-hill-png

Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

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