About Us

We are made up of strategy, design & development experts.​

We prioritize user needs.

We foster innovation.

We are driven by results.

Best Workplaces™ Awards

Great Place To Work™ Awards

Clutch Awards

Our Partners

What our clients say about us

We take a customer-centric approach to all of our projects. See what our clients have to say.

Slide
Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Idea Theorem™ Client Headshot
Idea Theorem™ Client Headshot

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Rebecca Keenan

Director of Human Resources

Idea Theorem™ Clients

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service and administrative ease this will provide.

Slide
Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

Idea Theorem™ Woodbine Client

Andrew Fuss

Senior Marketing Manager

Idea Theorem™ Clients

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.​

Slide
microsoftteams-image-55

Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

microsoftteams-image-55

Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

microsoftteams-image-55

Anjum Iqbal

VP of Technology

Idea Theorem™ Clients

Idea Theorem delivered a modern UI/UX design for our new SaaS platform. They were extremely professional in their dealing and understanding of our project need and our team. The work was delivered on time and met and exceeded quality standard. We will definitely be using Idea Theorem again.

Slide
Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Idea Theorem™ - Green P Client

Sasha Rana

Director Customer Experience and Marketing

Idea Theorem™ Clients

The Toronto Parking Authority partnered with Idea Theorem to conduct customer research for our updated Green P App. The Idea Theorem team worked efficiently to host focus group sessions, and supported on conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Slide
aviva_testimonial_profile-png

Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

aviva_testimonial_profile-png

Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

aviva_testimonial_profile-png

Dorothy Combers

AVP Analytics

Idea theorem™- AVIVA

We deeply value Idea Theorem’s dedication and collaboration throughout this project, especially considering the tight timelines and limited initial requirements. The designs they delivered not only met our immediate needs but also provided invaluable direction for shaping our future product vision.

Slide
fp-innovation-people-img

Alana Prashad

Strategic Parternship Lead

logo-rgb-transparent

Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

fp-innovation-people-img

Alana Prashad

Strategic Parternship Lead

logo-rgb-transparent

Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

fp-innovation-people-img

Alana Prashad

Strategic Parternship Lead

logo-rgb-transparent

Idea Theorem™ played a pivotal role in guiding the development of a user-friendly experience, democratizing access to scientific knowledge. Their responsive and connected team ensured seamless collaboration, ensuring project success. Their dedication and proactive communication were instrumental in achieving our objectives effectively.

Slide
aviva_testimonial_profile-png

Sherry Yanfei Ma

Manager, Technology Enablement

camh_logo_purple

Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

aviva_testimonial_profile-png

Sherry Yanfei Ma

Manager, Technology Enablement

camh_logo_purple

Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

aviva_testimonial_profile-png

Sherry Yanfei Ma

Manager, Technology Enablement

camh_logo_purple

Idea Theorem™ played a pivotal role in collaborating seamlessly with PSSP-CAMH, meticulously mapping out our digital platform’s UI/UX challenges. Through stakeholder sessions and comprehensive recommendations, they ensured a collaborative approach to meeting deliverables. Their expertise and attention to detail were integral to our project’s success.

Slide
aviva_testimonial_profile-png

Audrey Tong RN

Strategy Consultant

camh_logo_purple

The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

aviva_testimonial_profile-png

Audrey Tong RN

Strategy Consultant

camh_logo_purple

The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

aviva_testimonial_profile-png

Audrey Tong RN

Strategy Consultant

camh_logo_purple

The Idea Theorem™ team were fantastic to work with! They grasped the project scope, timelines, and opportunities thoroughly. Their work was consistently high-quality, professional, detail-oriented, and efficient from the outset. The team showcased remarkable agility and collaborated effectively with the College of Nurses of Ontario Strategy Team.

Slide
aviva_testimonial_profile-png

Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

aviva_testimonial_profile-png

Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

aviva_testimonial_profile-png

Vanessa Lycos

VP of Product and Marketing

Idea Theorem™ _EmpireLife

We had the pleasure of collaborating with Idea Theorem™ on a website project. They were easy to work with, flexible, and responsive to our business requirements. Their delivery of quality work with a fast turnaround enabled us to swiftly enter the market, achieving our goals efficiently. Their proactive approach and dedication ensured smooth progress throughout.

Slide
aviva_testimonial_profile-png

Anthony Petrielli

Digital Communications Specialist

richmond-hill-png

Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

aviva_testimonial_profile-png

Anthony Petrielli

Digital Communications Specialist

richmond-hill-png

Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

aviva_testimonial_profile-png

Anthony Petrielli

Digital Communications Specialist

richmond-hill-png

Idea Theorem™ delivered a website audit for us that helped to uncover and​ provide recommendations for a number of items. The team was easy to work with, met our timelines and was responsive to all of our needs. They understood our unique challenges and presented relevant and informative research to our business. We were very happy with our experience working with Idea Theorem​.​

Slide
aviva_testimonial_profile-png

Mark Rosen​

Head of Product​

richmond-hill-png

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

aviva_testimonial_profile-png

Mark Rosen​

Head of Product​

richmond-hill-png

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

aviva_testimonial_profile-png

Mark Rosen​

Head of Product​

richmond-hill-png

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible, and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements. Their expertise and dedication made the process seamless and efficient

Slide
aviva_testimonial_profile-png

Greg Leupin​

General Manager​

richmond-hill-png

Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.​​

aviva_testimonial_profile-png

Greg Leupin​

General Manager​

richmond-hill-png

Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative, meticulously analyzing every aspect of the user experience. Their regular updates ensured we understood the information gathered in the audit, allowing us to make informed decisions throughout the process.

aviva_testimonial_profile-png

Greg Leupin​

General Manager​

richmond-hill-png

Idea Theorem executed a comprehensive UX audit of our App and delivered an extensive final report that exceeded expectations. Their team took a systematic approach to the initiative and their regular updates ensured we understood the information gathered in the audit.​​

Slide
aviva_testimonial_profile-png

Christy Ubellacker

Senior Technical Product Manager

richmond-hill-png

Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

aviva_testimonial_profile-png

Christy Ubellacker

Senior Technical Product Manager

richmond-hill-png

Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

aviva_testimonial_profile-png

Christy Ubellacker

Senior Technical Product Manager

richmond-hill-png

Idea Theorem was a wonderful UI/UX partner. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity I would work with them again.​​

Slide
aviva_testimonial_profile-png

Sarah Carter

Director of Marketing

richmond-hill-png

Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

aviva_testimonial_profile-png

Sarah Carter

Director of Marketing

richmond-hill-png

Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

aviva_testimonial_profile-png

Sarah Carter

Director of Marketing

richmond-hill-png

Idea Theorem evaluated our website in order to recommend UX changes that would improve key analytics results. Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. They provided us with a really clear plan for how to move forward and redesign the flow of our website.

Slide
aviva_testimonial_profile-png

Brad Baynes

Director of Products​

richmond-hill-png

Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

aviva_testimonial_profile-png

Brad Baynes

Director of Products​

richmond-hill-png

Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

aviva_testimonial_profile-png

Brad Baynes

Director of Products​

richmond-hill-png

Idea Theorem was a pleasure to work with. They are very focused on client satisfaction and showed great flexibility in making sure that objective was met. We appreciated the open lines of communication and responsiveness to any feedback that we provided for each iteration. We would not hesitate to reach out again for future UI/UX initiatives.

previous arrow
next arrow

Why Choose Idea Theorem?

Accelerated Agile Approach

Accelerated Agile Approach

We will follow an agile approach to quickly, constantly iterate and deliver increasing value.

Collaborative Approach

Collaborative Approach

Our approach focuses on collaboration with client and other stakeholders to make informed decisions.

Product of Partnership

Product of Partnership

We will co-create and deliver together as partners. We are invested in your success. When you win, we win.

Build to Delight Users

Build to Delight Users

We leverage user-centered and human-centered frameworks to deliver maximum impact for your users.

Our Work

Building a Smarter PartnerWorld for Co-Marketing

Building a Smarter PartnerWorld for Co-Marketing

Platform for Underwriters

Platform for Underwriters

Green P Parking,
the Toronto Parking Authority

Green P Parking,the Toronto Parking Authority
View All

Let’s have a chat!