Building a Smarter Partner
World for Co-Marketing

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The Challenge

The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles. Idea Theorem was tasked with reimagining the user experience of their complex portal product, which had multiple personas and several workflows involved. With our expertise in Dashboard Software Development, the objective was to create a personalized user experience for each individual persona.

Our Approach

Understanding User Needs

Understanding User Needs

We initiated our project by delving deep into the needs and preferences of various user personas. This comprehensive understanding allowed us to cater to their specific requirements, ensuring a user-centric approach. 

Tailored Dashboards for Efficiency

Tailored Dashboards for Efficiency

Our focus shifted towards creating tailored dashboards for each user category, providing them with a personalized space to concentrate on their critical tasks. These customized dashboards quickly became the central hub for persona-specific information and actions, streamlining their workflow. 

Efficient Actions for Time Savings

Efficient Actions for Time Savings

We introduced efficient actions within the dashboard, enabling users to swiftly perform tasks such as “Approve” or “Reject.” This feature significantly reduced user effort and saved valuable time, contributing to increased productivity. 

Design System Integration for Consistency

Design System Integration for Consistency

To maintain visual consistency and a seamless user experience, we seamlessly integrated IBM’s Carbon Design System. This integration extended across the project pages, ensuring a cohesive and visually appealing interface. 

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Dashboard Persona:
IBM Technical Admin
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Dashboard Persona:
IBM Business Partner Support Officer
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Dashboard Persona:
IBM Program Managers
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Dashboard Persona:
IBM Program Funds Approver
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The Outcome

IBM Co-Marketing Program

IBM Co-Marketing Program

IBM’s Co-Marketing program supports partners with resources for demand generation. The “IBM PartnerWorld Co-Marketing” portal offers tailored solutions for different partner user types.

User Experience Revamp

User Experience Revamp

Idea Theorem™ was tasked with redesigning the complex IBM PartnerWorld Co-Marketing portal. The aim was to create personalized experiences for each user persona.

Personalized User Journeys

Personalized User Journeys

The project focused on tailoring user experiences within the IBM PartnerWorld Co-Marketing portal to meet the needs of different personas.

Streamlining Complexity

Streamlining Complexity

Idea Theorem™ aimed to streamline the complex portal to improve usability and accessibility for all users, focusing on driving engagement and satisfaction.

Relevant Case Studies

How we help Fortune 500 companies launch their digital products?

How we help Fortune 500 companies launch their digital products?

Streamlining Carbon Footprint Calculation with a Web Application​

Streamlining Carbon Footprint Calculation with a Web Application​

Revitalizing the User Experience of Realty Software

Revitalizing the User Experience of Realty Software
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