The Challenge
The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles. Idea Theorem was tasked with reimagining the user experience of their complex portal product, which had multiple personas and several workflows involved. With our expertise in Dashboard Software Development, the objective was to create a personalized user experience for each individual persona.
Our Approach
Understanding User Needs
We initiated our project by delving deep into the needs and preferences of various user personas. This comprehensive understanding allowed us to cater to their specific requirements, ensuring a user-centric approach.
Tailored Dashboards for Efficiency
Our focus shifted towards creating tailored dashboards for each user category, providing them with a personalized space to concentrate on their critical tasks. These customized dashboards quickly became the central hub for persona-specific information and actions, streamlining their workflow.
Efficient Actions for Time Savings
We introduced efficient actions within the dashboard, enabling users to swiftly perform tasks such as “Approve” or “Reject.” This feature significantly reduced user effort and saved valuable time, contributing to increased productivity.
Design System Integration for Consistency
To maintain visual consistency and a seamless user experience, we seamlessly integrated IBM’s Carbon Design System. This integration extended across the project pages, ensuring a cohesive and visually appealing interface.
The Outcome
IBM Co-Marketing Program
IBM’s Co-Marketing program supports partners with resources for demand generation. The “IBM PartnerWorld Co-Marketing” portal offers tailored solutions for different partner user types.
User Experience Revamp
Idea Theorem™ was tasked with redesigning the complex IBM PartnerWorld Co-Marketing portal. The aim was to create personalized experiences for each user persona.
Personalized User Journeys
The project focused on tailoring user experiences within the IBM PartnerWorld Co-Marketing portal to meet the needs of different personas.
Streamlining Complexity
Idea Theorem™ aimed to streamline the complex portal to improve usability and accessibility for all users, focusing on driving engagement and satisfaction.
