The Challenge
Aviva Canada was seeking a design partner proficient in UI UX Design for Insurance to collaborate on enhancing the user experience of their internal App utilized by underwriters. CLUE Product will be employed to aid underwriters in evaluating new insurance files and pinpointing opportunities that closely align with their business objectives.
Our Approach
We worked closely with the Aviva Analytics team to understand the activities that will be done by the underwriting team and the value it will provide to them. As there were several ways to access the information – either through maps using addresses or searching by segment or industry code. The platform experience needed to be simple and user-friendly in order to access information quickly and make decisions.
The Outcome
Initial Rollout and Expansion
Initially launched in select low-volume Canadian regions, the CLUE product garnered positive feedback from underwriters. Consequently, it has been rolled out Canada-wide, indicating widespread adoption and success.
Continuous Feature Enhancement
The CLUE product undergoes regular updates with the addition of new features. As it gains popularity among underwriters, these enhancements serve to further optimize its functionality and effectiveness.
Preferred Internal Platform
CLUE emerges as the preferred internal platform for underwriters across Aviva. It serves as the go-to tool for assessing new files, providing insights into risk factors and aligning with business appetite.
Driving Efficiency and Effectiveness
With its expanding usage and ongoing feature enhancements, CLUE plays a pivotal role in driving efficiency and effectiveness within Aviva’s underwriting processes, ultimately contributing to improved risk management and business outcomes.
