The Challenge
The Watts® Home, a company offering water solutions for homeowners that has expanded its services to include smart home technologies, faced a challenge in conducting a UX audit of their smart home app.
The goal was to identify areas for improvement to enhance the User Research and UI UX Design for Mobile App Development, discover opportunities for integrating new meaningful features, and ensure the app’s usability and accessibility.
Our Approach
Comprehensive User Research
The Idea Theorem™ team initiated the audit process with comprehensive exploration into , including behavioral metrics analysis using tools like Hotjar to understand user flows, conversions, and hotspots, as well as gathering insights into homeowners’ needs and goals.
Competitive Analysis
Conducted a competitive analysis of other smart home apps to assess usability and identify outstanding features for potential implementation or avoidance in the audited app.
Identification of UX Issues
Identified UX and accessibility issues within the app, leading to ideation of improvements by the design team to address these issues, encompassing visual design, message clarity, interaction, and accessibility.
Organized Audit Report
Collated all collected information into a comprehensive report to ensure all team members are updated with the audit results, facilitating informed decision-making and collaborative problem-solving.
The Outcome
Enhancing Engagement and Conversions
Addressing targeted issues resulted in a more seamless experience, driving increased user engagement and conversions.
Guiding Redesign Efforts
A final report was generated, detailing all components of the UX audit. Prioritized recommendations and issues provided actionable insights for the client.
Improved App Functionality
The client is leveraging the report to guide a full app redesign, focusing on addressing prioritized recommendations. This strategic approach ensures targeted improvements to app functionality.
Empowering Action
By utilizing the report as a guide, the client is empowered to make informed decisions in their app redesign process. This approach ensures that redesign efforts effectively target areas that will have the most significant impact on user experience and satisfaction.
