The Challenge
Domuso is at the forefront of digital transformation within the $500 billion apartment rental industry, offering an advanced platform for managing payments and communication across the entire resident lifecycle.
Through its platform, Domuso facilitates the electronic capture of 100% of a property’s receivables, granting residents the flexibility to utilize multiple payment methods via any mobile device.
Addressing the challenge of creating a seamless experience for both residents and property managers to send and receive monthly rent, with various payment options, required expertise in UI UX Design and Development for Fintech. This ensured the creation of a user-centric platform that streamlines payment processes and enhances the overall user experience for all stakeholders involved.
Our Approach
User-Centered Approach
Idea Theorem™ started by placing a strong emphasis on understanding users. This began with the creation of personas and mapping out the customer journey.
Identifying User Needs
Through thorough user research, we pinpointed pain points and identified additional features that would greatly benefit users beyond Domuso’s core offering, which primarily focuses on rent payments.
Expanding Product Offerings
One of these valuable features included a service request option for renters, transforming Domuso into a versatile platform that goes beyond rent payments.
Enhancing User Experience
By catering to a broader spectrum of user needs, Idea Theorem™ contributed to Domuso’s growth and its commitment to providing a comprehensive, user-centric solution for both renters and property managers.
The Outcome
Smooth Payment Process
Users found it easy to make payments through the Domuso app, appreciating its clarity and transparency regarding fees for different payment options.
Transparent Fee Structure
Despite offering multiple payment options, the app was praised for its clear and transparent communication of fees associated with each option.
Convenient Service Requests
The introduction of the Service Request feature significantly enhanced user convenience, allowing renters to submit and track service requests seamlessly via their mobile phones.
On-the-Go Accessibility
Users valued the ability to manage service requests and payments conveniently while on the go, contributing to an improved overall user experience with the Domuso app.
