The Challenge
With 29B+ Transactions and a network of over 900K contractors, Joist, as a rapidly expanding startup, recognized the necessity of partnering with a design firm specializing in UX Design & Mobile Development for Startup. The challenge at hand was to empower contractors to secure more jobs by implementing innovative features aimed at effectively promoting their businesses.
Our Approach
Customer-Centric Insights
Collaborating with Joist, Idea Theorem™ delved into user journeys and personas, revealing opportunities for user-centric features.
Maximizing Contractor Value
User testing with contractors pinpointed valuable features, enhancing their ability to secure more jobs and succeed in their endeavors.
Initiating Product Design
Based on the identified features, the product design phase was initiated, aiming to translate insights into practical, user-friendly, and valuable new features.
Enhancing User Experience
The design of new features prioritizes user experience and value, ensuring Joist users have the tools they need to excel in their profession.
The Outcome
Enhanced Professionalism and Job Wins
The new features elevated contractors’ professionalism, leading to increased success in winning jobs from homeowners.
Improved Work Showcase and Credibility
Contractors were able to effectively showcase their work and enhance credibility through the platform’s features, improving their reputation among homeowners.
Platform Evolution for Business Growth
Beyond invoicing and estimation, the platform became a valuable tool for contractors to find more customers and boost revenue, expanding their business opportunities.
Empowering Contractors for Success
By providing tools to showcase expertise and attract customers, the platform empowered contractors to enhance their professionalism, credibility, and ultimately, their business success.
