A Legacy Reinvented

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“Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed.
Rebecca Keenan
IBM Director of Human Resources
Service

Customer Research & ​Experience Design

Platforms

iOS, Android

Industry

Finance

The Challenge

Established in 1881 as the Ontario Jockey Club, the prestigious Woodbine Entertainment Group is home to Toronto’s only Casino and Race Track for recreational gambling. It also houses a variety of venues for events including restaurants and bars delivering experiences ranging from old-world charm to swanky cosmopolitan vibes. Being the most preferred destination for all kinds of social and private events, Woodbine felt like it needed to revamp their digital presence to consolidate their numer-uno status.

Our Approach

UX Audit Discovery

UX Audit Discovery

Uncovering insights into Woodbine’s Host Your Event website through a thorough UX Audit, identifying areas for potential improvement. 

Enhancing User Experience 

Enhancing User Experience 

The audit revealed opportunities for enhancing the overall user experience, offering valuable insights for website refinement. 

Revamping Based on Audit 

Revamping Based on Audit 

Following the UX Audit, the Woodbine team embarked on a comprehensive website revamp, incorporating recommendations to optimize the user experience and drive improvement. 

Strategic Website Enhancement 

Strategic Website Enhancement 

Leveraging the findings of the audit, the team strategically enhanced the website to align with best UX practices, elevating user satisfaction and engagement. 

The Outcome

Website Overhaul for Accessibility

Website Overhaul for Accessibility

A complete website overhaul focused on improving venue booking accessibility and showcasing hosting capabilities. 

Enhanced Digital Presence 

Enhanced Digital Presence 

Resulting in a significant digital presence boost, including a 32% increase in time on site, 45% more page views, and a 16% increase in conversions. 

Optimizing User Engagement 

Optimizing User Engagement 

The UX design process successfully optimized user engagement, driving notable improvements in website performance metrics. 

Relevant Case Studies

Government Organization makes History more Accessible with UX Audit

Government Organization makes History more Accessible with UX Audit

Transforming a City, One community at a time

Transforming a City, One community at a time

Green P Parking, the Toronto Parking Authority

Green P Parking,<br>the Toronto Parking Authority
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