“Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed.
Service
Customer Research & Experience Design
Platforms
iOS, Android
Industry
Finance
The Challenge
Established in 1881 as the Ontario Jockey Club, the prestigious Woodbine Entertainment Group is home to Toronto’s only Casino and Race Track for recreational gambling. It also houses a variety of venues for events including restaurants and bars delivering experiences ranging from old-world charm to swanky cosmopolitan vibes. Being the most preferred destination for all kinds of social and private events, Woodbine felt like it needed to revamp their digital presence to consolidate their numer-uno status.
Our Approach
UX Audit Discovery
Uncovering insights into Woodbine’s Host Your Event website through a thorough UX Audit, identifying areas for potential improvement.
Enhancing User Experience
The audit revealed opportunities for enhancing the overall user experience, offering valuable insights for website refinement.
Revamping Based on Audit
Following the UX Audit, the Woodbine team embarked on a comprehensive website revamp, incorporating recommendations to optimize the user experience and drive improvement.
Strategic Website Enhancement
Leveraging the findings of the audit, the team strategically enhanced the website to align with best UX practices, elevating user satisfaction and engagement.
The Outcome
Website Overhaul for Accessibility
A complete website overhaul focused on improving venue booking accessibility and showcasing hosting capabilities.
Enhanced Digital Presence
Resulting in a significant digital presence boost, including a 32% increase in time on site, 45% more page views, and a 16% increase in conversions.
Optimizing User Engagement
The UX design process successfully optimized user engagement, driving notable improvements in website performance metrics.
