Development & Engineering

Empowering Your Business with Salesforce: A Digital Transformation Journey

06 April 2023

5 mins read

Development
Development

What is Salesforce & What Does it Do?

Salesforce, Inc. is a leading provider of cloud computing and social enterprise software-as-a-service (SaaS). The core idea behind Salesforce is to offer affordable CRM software through an online service. Previously, companies had to host CRM software on their servers or use local resources, which was time-consuming and costly. 

With Salesforce, you can subscribe to a pay-as-you-go model and store all your data in the cloud, making it accessible from any internet-connected device. 

Salesforce offers a wide range of software products that cater to teams in various industries, such as marketing, sales, IT, commerce, and customer service. By utilizing the Salesforce Customer 360 app, teams can access a unified view of customer data on an integrated platform.

By analyzing customer data, Salesforce CRM provides valuable insights into customer behavior and needs. Experience the benefits of Salesforce and revolutionize how you connect with your customers.

What is Digital Transformation, and Why Do Businesses Need It?  

Digital transformation refers to integrating digital technology into all aspects of a business, fundamentally changing how it operates and delivers value to customers. This involves using digital tools and platforms to automate and optimize operations, enhance customer experiences, and drive growth. 

One prominent example of digital transformation can be seen in the healthcare industry. The rise of telemedicine and remote patient monitoring has allowed healthcare providers to deliver more convenient and accessible patient care. For instance, a company known as LifeLabs, Canada’s largest Lab Provider, partnered up with Idea Theorem™. Idea Theorem™ repositioned LifeLabs to get ahead of the competition. With new features added, such as virtual healthcare, online appointment booking, health risk assessments, and viewable lab results and reports.   

Idea Theorem™ provided Life Labs with custom code, components, and usability reports to complete this project. Their team also applied their experience building accessible apps based on AODA compliance laws.  

The new portal received positive reviews from its beta customers on the redesigned and new features as it created a unique experience for its end customers. It also increased the customer base due to the seamless user experience and the introduction of new features. 

Digital transformation has enabled businesses to adapt to changing customer needs and preferences, improve operational efficiency, and enhance customer experience. By embracing digital technology, businesses can stay competitive in a rapidly evolving marketplace and drive growth. 

In today’s business landscape, digital transformation has become essential for organizations to stay competitive and relevant. The expectations of modern customers are heavily influenced by digital technology and its advancements.

With the constant connectivity that customers have to the digital world, they are frequently exposed to new and innovative offerings. As a result, they expect similar options from the brands they engage with, and failure to meet those expectations can result in lost business.

The ease of comparison shopping and switching between brands in the digitally connected world makes it crucial for businesses to keep up with customer demands and provide compelling offerings to retain their loyalty. 

By leveraging data-driven strategies and implementing digital tools and platforms, companies can streamline their operations, increase efficiency, and gain valuable insights into their customers and market trends. Moreover, a digital-first approach can create more engaging and personalized customer experiences, increasing customer loyalty and retention. Overall, digital transformation is necessary for businesses to survive and thrive in today’s digital age. 

How is Salesforce Helping Businesses with Digital Transformation? 

Salesforce has been a driving force behind digital transformation for companies across various industries. By leveraging the power of the cloud, Salesforce offers an all-in-one solution that streamlines business processes and enhances customer engagement.  

The global pandemic has accelerated the shift towards digital transformation, as businesses must quickly adapt to remote work environments and new customer behaviors. Salesforce, as a leading provider of cloud-based solutions for customer relationship management (CRM), has been instrumental in helping organizations navigate this shift. 

For instance, according to Salesforce’s 2021 State of the Connected Customer report, 80% of customers say that a company’s experience is as important as its products or services. With Salesforce’s platform, businesses can build and deploy digital solutions catering to their customers’ needs, boosting customer satisfaction and loyalty.  

Furthermore, Salesforce’s low-code development tools have made it easier for companies to build and customize their own applications without relying on traditional software development processes. This has increased the speed of innovation and enabled companies to address specific business challenges quickly and effectively. 

In essence, Salesforce has become a catalyst for digital transformation, empowering companies to unlock new business opportunities and stay ahead of the curve in an increasingly digital world. 

Moreover, Salesforce’s AI-powered analytics and machine learning capabilities can help organizations make data-driven decisions and optimize their operations. For example, Coca-Cola European Partners (CCEP) used Salesforce to gain real-time insights into their sales data, allowing them to make more informed decisions and optimize their sales processes. Businesses can optimize their sales and marketing efforts with personalized recommendations and targeted messaging, resulting in higher revenue. Predictive analytics allows businesses to forecast future trends and proactively adjust their strategies to stay ahead of the competition. 

One of the key features of Salesforce is the Lightning Design System, a user interface framework that helps developers build responsive and consistent web applications. With the Lightning Design System, developers can create visually appealing and functional web pages optimized for desktop and mobile devices.

Whether you’re a seasoned Salesforce user or new to the platform, the Lightning Design System is an essential tool that can help you take your business to the next level. 

Salesforce is a game-changer for businesses looking for a digital transition. It offers the SMAC bundle – social, mobile, analytics, and cloud – all on one platform.

With Salesforce, you can access it from anywhere using mobile devices and integrate IoT (Internet of Things) technology to enhance customer experiences. Salesforce is also an analytical powerhouse, using AI to convert data into valuable insights. 

Salesforce has analytical solid capabilities, utilizing AI to transform data into actionable insights. This data, consisting of information about customer behavior and preferences, empowers companies to understand their customers and their requirements better.

A prominent example is Marriott International, which has leveraged Salesforce to create a personalized and hassle-free guest experience. By utilizing Salesforce’s capabilities, Marriott can keep track of guest preferences and past experiences, enabling them to provide bespoke recommendations and services to enhance the guest experience. 

What sets Salesforce apart is its user-friendly interface. With its drag-and-drop functionality, employees can easily navigate the platform and automate complex and repetitive tasks, making their daily jobs more manageable. Plus, with Salesforce Trailhead, employees can train and comprehend the features, making the transition smoother. 

Salesforce also improves collaboration by allowing sales teams to collaborate from anywhere, keep up with critical projects, and access relevant information.

The Salesforce Mobile App lets you access critical sales information from your mobile device. 

Finally, Salesforce helps leverage automation to streamline workflows and save time. You can focus on more critical tasks and increase employee productivity by automating tasks like follow-up emails for customers who abandon their carts. Salesforce is not just for marketing but for every section of the sales funnel and every department in your business. Experience the benefits of Salesforce and take your business to the next level. 

What is Web3?  

Crown Royal used Salesforce Web3 to launch its first digital collectible, with over 20,000 free digital collectibles claimed. The brand’s initiative has resulted in over 1 million care packages sent to active military and counting. 

Salesforce Web3 is a game-changer for companies looking to connect with customers in a new way. This limited-release platform allows businesses to create, manage, and deploy non-fungible tokens (NFTs) in a secure, scalable, and sustainable manner. By integrating Web3 data with Salesforce’s Customer 360, companies gain a complete view of their customers’ interactions across traditional and emerging digital environments. 

Web3 represents the next generation of internet usage, characterized by decentralized technology that gives people more control over their online experiences. By minimizing the role of central authorities, such as banks and governments, Web3 enables peer-to-peer interactions and can help individuals escape censorship. This decentralization also gives users greater control over their data and how it’s used. 

The benefits of Web3 aren’t limited to individuals, either. Industries such as manufacturing, finance, insurance, healthcare, logistics, gaming, social media, travel, and airlines can use blockchain technology to increase efficiency, reduce middlemen, and automate processes with smart contracts. By embracing Web3, companies can take advantage of secure records, contracts, and transactions, making their operations more streamlined and efficient. So, get ready to catch the Web3 wave and revolutionize the way you do business! 

What’s Next

Idea Theorem™ is an award-winning design & development agency based in North America. Through our empathy-driven approach, we have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences. Contact Us if you have any questions; we will gladly help you.

Let’s have a chat!