UI/UX Design

6 UI / UX Trends We Are Loving Right Now

14 Feb 2023

10 mins read


User interface (UI) and user experience (UX) design are two essential components of creating successful digital products. The way a user interacts with a website, app, or software is heavily influenced by the design choices made by UI UX designers. As technology and user expectations evolve, so too do UI UX design trends. Staying up-to-date on these trends allows designers to create products that are not only visually appealing but also intuitive, user-friendly, and engaging.

This blog will explore the latest developments and trends in UI/UX design that we love and what they mean for designers and end-users.

From the rise of dark mode to the growing importance of accessibility, this blog will provide a comprehensive overview of the current state of UI/UX design and where it’s headed in the future.


1. Dark Mode with Optional Light Mode

Dark mode is a popular UI UX design trend that has gained widespread adoption in recent years. It is a design feature that provides a darker, more muted color palette for the interface’s background, text, and other elements.  

The dark background makes the interface more visually appealing and easier on the eyes, especially in low-light environments. Popular apps and websites like YouTubeTwitter, and Google Maps have widely embraced it. 

Benefits of Dark Mode 

A. Improved Visual Comfort 

The most significant benefit of dark mode is that it improves visual comfort. The darker background reduces eye strain, especially when using devices at night. In a low-light environment, the dark background of dark mode reduces the amount of light emitted by the screen, making it easier on the eyes. 

B. Better Battery Life 

Dark mode can also extend the battery life of your device. AMOLED displays, commonly used in smartphones, only light up the pixels needed to display content. With a dark background, fewer pixels need to be lit up, thus consuming less power and extending the device’s battery life. 

C. Increased Contrast 

Dark mode provides a high-contrast visual experience, making it easier for users to read and navigate interfaces. This is particularly helpful for users with color blindness or other visual impairments. 

D. Aesthetically Pleasing 

Dark mode provides a visually pleasing aesthetic that can make an interface look sleek and modern. The dark background contrasts bright, eye-catching colors, making them stand out even more. 

Dark mode is a powerful tool for designers to create visually appealing and easy-to-use interfaces. It offers improved visual comfort, better battery life, increased contrast, and an aesthetically pleasing design. As dark mode becomes more widely adopted, designers need to consider incorporating it into their designs to meet the needs and preferences of users.

2. Voice – Activated User Interface

Voice-activated user interface (UI) is a technology that allows users to control digital devices and software using voice commands. With the rise of voice assistants such as Siri, Alexa, and Google Assistant, voice-activated UI has become a popular and convenient way for users to interact with technology.

Benefits of Voice-Activated UI 

A. Convenience 

Voice-activated UI is incredibly convenient, allowing users to perform actions and access information hands-free. This can be especially useful when driving, cooking, or doing other tasks that require both hands. 

Voice-activated UI makes technology more accessible for users with disabilities, as it eliminates the need for manual input methods like typing or touch. 

B. Improved User Experience 

Voice-activated UI can improve the overall user experience by allowing users to interact with technology more naturally and intuitively. Users can ask for what they want rather than having to navigate complex menus and interfaces. 

Challenges of Voice-Activated UI 

A. Privacy Concerns 

Privacy is a significant concern with voice-activated UI, as users are often required to share sensitive information, such as their location and personal preferences. 

B. Accuracy 

Voice recognition technology is not always 100% accurate, leading to frustration for users and negatively impacting the user experience. 

C. Interoperability 

Interoperability is also challenging with voice-activated UI, as different devices and software may not work together or recognize the same commands. 

Voice-activated UI is a promising technology that offers many benefits but presents challenges. As technology continues to evolve, it will be necessary for designers to strike a balance between convenience, accessibility, privacy, and accuracy to create the best possible user experience. 

3. VR & AR 

Virtual Reality (VR) and Augmented Reality (AR) are emerging technologies that revolutionize how people interact with digital devices and content. These technologies offer users a new level of immersion and engagement, making them an exciting frontier for UI/UX design.

Virtual Reality (VR) 

VR is a technology that creates a fully immersive digital environment where users can interact with virtual objects and spaces. VR is often used for gaming, education, and training, but it also has the potential to transform other industries, such as real estate, tourism, and healthcare.

When designing for VR, designers must consider factors such as ergonomics, spatial awareness, and user comfort, as well as creating intuitive and seamless interactions that allow users to immerse themselves in the virtual environment fully. 

Augmented Reality (AR) 

AR is a technology that overlays digital information in the real world, allowing users to see and interact with virtual objects in the physical world. AR has many potential applications, including gaming, education, retail, and marketing. When designing for AR, designers must consider factors such as context, user location, and device capabilities and create interactions that feel natural and intuitive for users. 

Oculus Store Concept

VR and AR are exciting new technologies that offer a wealth of possibilities for UI/UX design. Whether designing for VR or AR, designers must consider these technologies’ unique challenges and opportunities, such as ergonomics, spatial awareness, context, and user comfort.

By understanding these considerations, designers can create experiences that are both immersive and intuitive, taking the future of UI/UX design to a whole new level.  

4. Scrolly Telling 

Scroll telling is a type of user interface (UI) and user experience (UX) design that utilizes scrolling as a primary method of navigation and storytelling. Scrolly telling allows users to interact with content dynamically and engagingly by allowing them to scroll through a series of related images, text, videos, or other media elements to learn more about a topic or story. 

Scrolly telling is often used to present information more immersive and engagingly than traditional forms of storytelling, such as text-based articles or static infographics. By using scrolling to reveal information, scrolly telling can create a sense of progression and build suspense as users move through the content. 

From a UX perspective, scrolly telling can help to simplify complex information by breaking it down into smaller, more manageable chunks that are easy to digest. It can also help to increase engagement and retention of information by using visuals, animations, and other interactive elements to bring the story to life. 

However, scrolly telling also presents challenges, such as ensuring that the content is organized and presented logically, easy to follow, and that users can understand the connections between different pieces of information.

Additionally, it is essential to consider the design of the scrollbar and other navigation elements to ensure that users can easily control their experience and understand where they are in the content. 

Overall, scrolly telling can be an effective and engaging way to present information and tell stories. Still, it must be carefully designed to provide a high-quality user experience. 

Click to See Scrolly Telling in Action

5. Motion Design

Motion design refers to animation and other dynamic visual effects in the user interface (UI) and user experience (UX) design. It involves the creation of visually engaging and interactive animations and transitions designed to improve the overall user experience and make interfaces more intuitive and easier to use. 

Motion design can help users understand the relationships between different elements on a screen, provide interaction feedback, guide the user’s attention, and add a sense of personality and brand identity to an interface. By using motion, designers can create a more engaging and dynamic experience for users, making it easier for them to understand how to use an interface and navigate between different screens and sections of an app or website. 

In terms of UX design, motion design is an important tool for improving the overall user experience by adding a layer of visual interest and interactivity to an interface. It can help to increase engagement, provide instant feedback to users, and make interfaces more intuitive and memorable. 

However, it is essential to use motion design in a purposeful and meaningful way and to consider the user’s context and needs when incorporating animation into an interface. Additionally, it is vital to ensure that animations and transitions are optimized for performance and do not slow down the interface or distract the user. 

Overall, motion design is an essential aspect of UI/UX design that can significantly enhance the user experience and make interfaces more engaging and memorable. 

6. Accessible Design 

While this is not a trend per se, it is always good to keep accessibility in mind. Accessibility refers to the practice of designing digital products and services that are usable by people with disabilities. This includes people with visual, auditory, motor, and cognitive disabilities. Accessible design is not just about compliance with accessibility standards and regulations but about creating inclusive and usable products for everyone. 

Why is Accessible Design Important? 

A. Inclusivity 

Accessible design promotes inclusivity by ensuring that all users can access and use digital products and services regardless of ability. This means everyone has equal access to information and opportunities, regardless of their abilities. 

B. Compliance with Regulations 

In numerous countries, laws like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) mandate digital products’ accessibility. Failing to comply with these regulations can result in legal action and significant financial penalties. 

C. Improved User Experience 

Accessible design can also improve the user experience for everyone, not just users with disabilities. For example, using accessible design principles like clear and concise language, consistent navigation, and easy-to-use controls can make a website or app easier to use for everyone, not just people with disabilities. 

What Designers Need to Consider for Accessible Design 

A. Understand Accessibility Standards and Regulations 

Designers should understand accessibility standards and regulations, such as the ADA and WCAG, to ensure that their products comply with these requirements. 

B. Test with Real Users 

Designers should test their products with real users, including those with disabilities, to get feedback on how the product can be improved for accessibility. 

C. Use Accessible Design Principles 

Designers should use accessible design principles, such as clear and concise language, consistent navigation, and easy-to-use controls, to create products that are usable by everyone. 

D. Use Accessible Technologies 

Designers should use accessible technologies, such as screen readers and keyboard navigation, to ensure that their products are usable by people with disabilities. 

Accessibility Options – Parktake Foods

This product is highly accessible and user-friendly, allowing users to browse allergen-free offerings with a mouse or keyboard. The accessibility toggle allows customization of text, cursor size, and more. The product pages are simple, accessible, and include tappable elements, clear descriptions, and text-based nutrition facts. 

Accessible design in UI/UX ensures digital products are usable by all, including those with disabilities. Designers must adhere to standards, principles, and technologies for inclusivity, creating products that offer a better user experience for everyone.

Final Thoughts 

In conclusion, the UI/UX design world is constantly evolving, and these trends are just a glimpse of what’s to come. Dark mode, motion design, accessibility, VR and AR, voice-activated user interface, and scrolly telling are some of the many exciting trends shaping the future of UI/UX design.

These trends enhance the visual appeal of digital products and services and improve the user experience by making them more intuitive, accessible, and engaging. By keeping up with these trends, designers can create digital products that are aesthetically pleasing and offer a seamless and enjoyable user experience. The future of UI/UX design is exciting, and we can’t wait to see what’s next.

What’s Next

Idea Theorem is an award-winning design & development agency based in North America. Through our empathy-driven approach, we have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences. Contact Us if you have any questions; we will gladly help you.

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