#1 App for Contractors in North America

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The Challenge

With 29B+ Transactions and a network of over 900K contractors, Joist, as a rapidly expanding startup, recognized the necessity of partnering with a design firm specializing in UX Design & Mobile Development for Startup. The challenge at hand was to empower contractors to secure more jobs by implementing innovative features aimed at effectively promoting their businesses.

Our Approach

Customer-Centric Insights

Customer-Centric Insights

Collaborating with Joist, Idea Theorem™ delved into user journeys and personas, revealing opportunities for user-centric features. 

Maximizing Contractor Value

Maximizing Contractor Value

User testing with contractors pinpointed valuable features, enhancing their ability to secure more jobs and succeed in their endeavors. 

Initiating Product Design

Initiating Product Design

Based on the identified features, the product design phase was initiated, aiming to translate insights into practical, user-friendly, and valuable new features. 

Enhancing User Experience

Enhancing User Experience

The design of new features prioritizes user experience and value, ensuring Joist users have the tools they need to excel in their profession.

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The Outcome

Enhanced Professionalism and Job Wins

Enhanced Professionalism and Job Wins

The new features elevated contractors’ professionalism, leading to increased success in winning jobs from homeowners.

Improved Work Showcase and Credibility

Improved Work Showcase and Credibility

Contractors were able to effectively showcase their work and enhance credibility through the platform’s features, improving their reputation among homeowners.

Platform Evolution for Business Growth

Platform Evolution for Business Growth

Beyond invoicing and estimation, the platform became a valuable tool for contractors to find more customers and boost revenue, expanding their business opportunities.

Empowering Contractors for Success

Empowering Contractors for Success

By providing tools to showcase expertise and attract customers, the platform empowered contractors to enhance their professionalism, credibility, and ultimately, their business success.

Relevant Case Studies

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MS Patient Healthcare

UI Design ImprovesMS Patient Healthcare

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the Toronto Parking Authority

Green P Parking,the Toronto Parking Authority

Moving Rent Payment Technology Forward

Moving Rent Payment Technology Forward
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