GBC

See More Work View our Work The Challenge Idea Theorem worked on two redesign projects for George Brown College. GBC Homepage + Workshop The college’s existing homepage lacked a strong sense of community and did not effectively engage prospective students. The client needed a redesign that would increase visitor traffic, reduce reliance on contact centre […]
DriveTest

See More Work The Challenge DriveTest, a government agency responsible for driver examination services in Ontario, was facing multiple pain points with their website. Users found the website’s navigation confusing, with too many pages and excessive, wordy content. There was a lack of clear direction for users, making it difficult to find essential information about […]
CAMH

See More Work The Challenge PSSP-CAMH enlisted our expertise at Idea Theorem™ to revolutionize their knowledge hub, recognizing the need for a seamless user experience and efficient content management. As specialists in software development and UI/UX design, we identified key challenges, including poor user experience, outdated designs, and limited control over existing platforms. Our Approach […]
Astra

See More Work The Challenge AstraZeneca required a technology partner to assess, update, and improve their existing web portal for different user roles. The main challenges included outdated software infrastructure, a complex content update process, limited user experience adaptability, and the need for enhanced data security measures. Additionally, third-party integrations required assessment to ensure compatibility […]
CPA Ontario

See More Work The Challenge The Chartered Professional Association (CPA) of Ontario’s PD Portal and website required a review from a usability perspective to assess whether the platforms effectively meet the needs of their targeted audience. Through analyzing various parts of the user experience, Idea Theorem™ gathered qualitative and quantitative research from participants to identify […]
Dynacare

See More Work The Challenge Dynacare, a leading healthcare company, faced significant challenges in efficiently managing patient requests and data entry. The existing manual system led to inefficiencies, delays, and potential errors, necessitating a more scalable approach. To enhance operational processes and improve patient experiences, Dynacare sought the expertise of Idea Theorem™ in Healthcare UI […]
LifeLabs

See More Work The Challenge As Canada’s largest lab provider, LifeLabs conducts over 112 million laboratory tests annually, aiding in the diagnosis, treatment, monitoring, and prevention of diseases for millions of Canadians. Recognizing the need for innovation, LifeLabs embarked on a journey to overhaul their primary healthcare portal, a platform accessed by 3 million individuals […]
IBM

See More Work The Challenge The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles. Idea Theorem was tasked with reimagining the […]
Green P

See More Work The Challenge The City of Toronto embarked on a mission to revamp the User Interface (UI) of its widely-used Toronto Green Parking Application, aiming to elevate User Experience (UX) and enhance the overall Customer Experience of the app. The comprehensive audit and improvement overhaul we executed were in line with executive directives […]