Ottawa
See More Work View our Work The Challenge The Ottawa Tourism website, a key resource for potential visitors, faced challenges in providing an intuitive user experience across multiple devices and user groups. Issues such as a confusing information architecture, unclear navigation, and difficulty finding crucial content led to frustration and a disjointed user journey. With […]
Canadian War Museum
See More Work The Challenge The Canadian War Museum and its counterpart, the Canadian Museum of History, are essential branches of Government funded organizations that share and educate Canadians on the events, personalities, and historical currents that have shaped Canada. The two entities selected Idea Theorem to complete a comprehensive high-level evaluation of their company […]
Woodbine
See More Work The Challenge Established in 1881 as the Ontario Jockey Club, the prestigious Woodbine Entertainment Group boasts Toronto’s sole Casino and Race Track, catering to recreational gambling enthusiasts. Additionally, it offers a myriad of venues for events, including restaurants and bars, providing experiences that range from old-world charm to swanky cosmopolitan vibes. As […]
IBM
See More Work The Challenge The IBM Co-Marketing program provides eligible IBM Business Partners with funding and resources to drive marketplace demand. Their online portal called “IBM PartnerWorld Co-Marketing” offers tailored solutions and resource access to different types of partner users, depending on their specific needs and roles. Idea Theorem was tasked with reimagining the […]