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ROI of User Experience

Executives and product owners will talk to great lengths about “how UX is important” and “the importance of it…
  • 6 mins read
  • May 24, 2018
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UX Guidelines For Fintech

Financial technology or Fintech for short is broadly defined as any technological innovation in financial services. The products…
  • 4 mins read
  • May 14, 2018
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Fintech Pushing Hard For Cashless Society

We wanted to share our learnings after partnering with a fintech, to help with building their product. It…
  • 3 mins read
  • April 10, 2018
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Inclusive Design using WCAG 2.0

With governments taking measures to make products accessible for everyone, designers need to have empathy and create a…
  • 5 mins read
  • March 28, 2018
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Best UX Practices For eCommerce Website Design

What is eCommerce? ECommerce has become an important part of the economy. Statista anticipates 246.15% increase in worldwide…
  • 7 mins read
  • March 14, 2018
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Why UX is Important and factors that define it

Why UX is Important? User experience is one of the most important parts of the product as it…
  • 3 mins read
  • March 5, 2018
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Idea Theorem’s event “UX for Entrepreneurs”

In case you missed Idea Theorem’s event “UX for Entrepreneurs” at MaRS last Monday. Here is a quick…
  • 3 mins read
  • February 28, 2018
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In A/B Testing We Trust

Human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing…
  • 5 mins read
  • February 24, 2018
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Web Design Trends to lookout for in 2018 – Part 1

With new digital technologies emerging, web design trends will one of the firsts to change. 2017 came and…
  • 3 mins read
  • January 31, 2018
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