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Why UX is Important and factors that define it

Why UX is Important? User experience is one of the most important parts of the product as it…
  • 3 mins read
  • March 5, 2018
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Idea Theorem’s event “UX for Entrepreneurs”

In case you missed Idea Theorem’s event “UX for Entrepreneurs” at MaRS last Monday. Here is a quick…
  • 3 mins read
  • February 28, 2018
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In A/B Testing We Trust

Human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing…
  • 5 mins read
  • February 24, 2018
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Web Design Trends to lookout for in 2018 – Part 1

With new digital technologies emerging, web design trends will one of the firsts to change. 2017 came and…
  • 3 mins read
  • January 31, 2018
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Web Design Trends to lookout for in 2018 – Part 2

This is a part 2 of the 2 part series of web design trends to look out for…
  • 3 mins read
  • January 31, 2018
Idea Theorem™ - Redesign

4 Excellent Reasons to Redesign Your Website

With 80% of people research online before making a decision. With the attention span of the user decreased,  the…
  • 4 mins read
  • January 8, 2018
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My Target Audience is Everyone

When you work closely with startup founders or executives who are looking to take over the world with…
  • 3 mins read
  • December 18, 2017
A Guide for Creating Personas for Lean UX-user research agency-user experience agency-user experience design agency-ux design company

A Guide for Creating Personas for Lean UX

In the intricate realm of User Experience (UX) design, the concept of personas stands as a beacon of…
  • 4 mins read
  • December 6, 2017
No User Research is like hitting a target without bulls-eye

No User Research is like hitting a target without bulls-eye

In today’s rapidly evolving market landscape, the success of businesses hinges on their ability to deeply understand their…
  • 4 mins read
  • September 17, 2017
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